Mortgage Calculator

Goal: To create a calculator experience that is engaging, educates users and increases lead form submission (primary conversion metric).

My role: Lead UX, Sprint Facilitator, Sprint Decider, Stakeholder 

Bankrate has several variations of mortgage calculators that rank highly through SEO. Most of the users that interact with a calculator either bounce or head towards more educational articles, which leads us to believe they are relatively low intent (especially versus users that enter more rate-driven